Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website ( www.nike.com ) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner. Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform." Lucky sports a classic blue and gray Windrunner throughout the films. In The Roman, Lucky braves wind, rain and the hauling several porta-pottys, one of which hides a 300-pound extra dressed in Roman garb. Visit Lucky on Nike Sportswear at www.nike.com For more information, please visit www.robotfilmcompany.com
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